Gemeente Hollands Kroon • How to attract new talent
Gemeente Hollands Kroon developed an app that turns cleaning up litter into a game.
But if no one understands how it works or why it’s fun, nothing happens.
FacilitySpot
FacilitySpot • One video. 10,000+ impressions.
At a glance, clearly show what you do and attract new leads with video.
FacilitySpot helps SMEs with facility services.
The challenge was to translate this into clear and compelling video content for the website and ads.
Many companies (50–200 FTE) either overpay for mediocre quality or face risks without realizing it.
👉 That needed to be immediately clear.
Our approach
We developed a strong header video for the website, combined with several short ads to test for lead generation.
The core message was central:
Control over costs. Peace of mind in the organization. Quality on the floor.
In practice:
• Sharpened positioning (problem + solution clear within seconds)
• Video that instantly shows where things go wrong in companies
• Translated into a clear promise: more control, less risk
• Developed short ad variants for LinkedIn and Meta
• Targeted testing on what drives leads (hook, message, length)
No long explanations—just hitting the pain points right away.
Result
• Website visitors understand FacilitySpot’s value faster
• Stronger first impression and clearer positioning
• Multiple video ads ready for lead generation
• Better alignment with the target audience (SMEs 50–200 FTE)
👉 Want to get more out of your ads?
We translate your service into video that performs better.
Bekijk ook eens — deze andere cases
Solutions on Silicon • 5 years of results from a single video
Solutions on Silicon helps companies achieve sustainable production within the high-tech industry, but that story needed to be sharper and more compelling.
Wilmar • From long emails to one clear video
Wilmar works with a large group of clients who use their POS system daily.
Communicating software updates through long emails often doesn’t work.
They are less likely to be read, create confusion, and generate extra support questions.
How do you make sure clients understand your POS system without overloading your support team?
Reservation Bay • Clear software positioning
Reservation Bay offers reservation software for bike rentals, including integrations with POS systems.
The challenge: communicating this clearly and attractively.
