FacilitySpot • One video. 10,000+ impressions.
FacilitySpot helps SMEs with facility services.
The challenge was to translate this clearly and convincingly into video for the website and advertisements.
Gemeente Hollands Kroon
Gemeente Hollands Kroon • How to attract new talent
How do you attract young people and new employees with a single video?
Gemeente Hollands Kroon developed an app that turns cleaning up litter into a game.
But if no one understands how it works or why it’s fun, nothing happens.
Our approach
We created an explainer video that not only explains the app, but also shows why you’d want to participate—and work there.
In practice
• Opening with a relatable situation (litter = frustration + opportunity)
• Immediately showing: scan → points → reward
• Visualizing gamification (levels, rewards, progression)
• Tone of voice tailored to both young people and new employees
• Experience first: participation feels appealing
Result
• Concept instantly clear to both young people and stakeholders
• Increased interest from users and potential trainees
• Lower barrier to get started
• Stronger positioning as a modern, attractive municipality
Why this works
Young people and talent don’t respond to obligation, but to experience and reward.
By presenting it as a game:
• They understand it immediately
• It feels like winning, not cleaning
• They take action faster
👉 Want to attract new employees with video too?
Show why people should choose you.
Bekijk ook eens — deze andere cases
Wilmar • From long emails to one clear video
Wilmar works with a large group of clients who use their POS system daily.
Communicating software updates through long emails often doesn’t work.
They are less likely to be read, create confusion, and generate extra support questions.
How do you make sure clients understand your POS system without overloading your support team?
Solutions on Silicon • 5 years of results from a single video
Solutions on Silicon helps companies achieve sustainable production within the high-tech industry, but that story needed to be sharper and more compelling.
Reservation Bay • Clear software positioning
Reservation Bay offers reservation software for bike rentals, including integrations with POS systems.
The challenge: communicating this clearly and attractively.
