Reservation Bay • Clear software positioning
Reservation Bay offers reservation software for bike rentals, including integrations with POS systems.
The challenge: communicating this clearly and attractively.
Wilmar
Wilmar • From long emails to one clear video
The Challenge
Wilmar works with a large group of clients who use their POS system daily.
Communicating software updates through long emails often doesn’t work.
They are less likely to be read, create confusion, and generate extra support questions.
How do you make sure clients understand your POS system without overloading your support team?
Our Approach
We developed a mailing video that:
• Explains the POS system clearly and visually
• Simplifies updates (without technical hassle)
• Shows users immediately how to apply them
A manual without long blocks of text.
Simply: understand and move on.
The Result
• More client interaction from the mailing
• Updates are actually viewed and understood
• Less confusion = fewer support requests
• Stronger user experience of the POS system
• Increased engagement from existing clients
Why This Works
Selling software is one thing.
Getting people to understand it is what makes the difference.
Most companies send explanations.
We make it visual and immediately applicable.
This turns your communication from noise…
…into a moment when clients think: “Okay, I get it.”
👉 Want to explain your software or product clearly too?
Let us make your software or POS system easy to understand.
Bekijk ook eens — deze andere cases
FacilitySpot • One video. 10,000+ impressions.
FacilitySpot helps SMEs with facility services.
The challenge was to translate this clearly and convincingly into video for the website and advertisements.
Gemeente Hollands Kroon • How to attract new talent
Gemeente Hollands Kroon developed an app that turns cleaning up litter into a game.
But if no one understands how it works or why it’s fun, nothing happens.
Solutions on Silicon • 5 years of results from a single video
Solutions on Silicon helps companies achieve sustainable production within the high-tech industry, but that story needed to be sharper and more compelling.
